AI Insights · Timothy · October 2021
Top 5 Dating Apps in Kenya: Q3 2021 Performance
Explore the performance of the top 5 dating apps in Kenya during Q3 2021, including trends in downloads, revenue, and active users.
The third quarter of 2021 saw notable trends in the performance of the top five dating apps in Kenya. Here’s a detailed look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced fluctuations in its weekly revenue, peaking at approximately $3.6K at the end of June and gradually declining to around $2.3K by the end of September. Weekly downloads showed a significant upward trend, starting at 4.8K in late June and reaching a high of 7.9K by the end of September. Active users showed a mixed trend, starting at 87.3K in late June, dipping to 74.7K in early September, and recovering to 77.7K by the end of the quarter.
Bumble Dating App: Meet & Date showed a steady increase in weekly revenue, starting at around $351 and peaking at approximately $747 in late July before stabilizing around $451 by the end of September. Downloads saw a peak of 491 in mid-July, followed by a gradual decline, ending the quarter at 417. Active users increased consistently, starting at 2.1K in late June and rising to 3.9K by the end of September.
LivU - Live Video Chat had a relatively stable weekly revenue, fluctuating between $386 and $659 throughout the quarter. Downloads remained low but steady, ranging from 52 to 88. Active users saw a slight decline over the quarter, starting at 2.2K in late June and ending at 1.5K by the end of September.
Dating.com: Global Online Date showed a decline in weekly revenue, starting at $870 in late June and dipping to $289 by mid-September, with a slight recovery to $367 by the end of the quarter. Downloads saw a significant drop from 2.3K in late June to as low as 91 by the end of September. Active users also showed a downward trend, starting at 13.6K in late June and ending at 8.2K.
Badoo Dating App: Meet & Date experienced fluctuations in weekly revenue, peaking at around $551 in late July before stabilizing around $177 by the end of September. Downloads varied significantly, with a high of 2.7K in mid-July and dropping to 1.4K by early September, ending the quarter at 2.3K. Active users showed resilience, starting at 52.5K in late June and increasing to 57.9K by the end of September.
For more detailed insights and data, visit Sensor Tower.
