AI Insights · Timothy · October 2021
Top 5 Apparel Apps in the US Q3 2021 Performance
Discover the performance trends of the top 5 apparel apps in the United States for Q3 2021, including weekly downloads and active user metrics.
The third quarter of 2021 saw significant activity within the apparel app sector in the United States. The data from Sensor Tower reveals intriguing trends for the top 5 apps: SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, GOAT – Sneakers & Apparel, Nike SNKRS: Sneaker Release, and Blush Mark: Girls Happy Hour.
SHEIN - Shopping Online consistently led in weekly downloads, peaking at about 525K in mid-July and maintaining strong figures, fluctuating between 386K and 524K throughout the quarter. Weekly active users also showed a robust presence, starting at approximately 9.6M in late June and hovering around the 9.8M to 10M range by the end of September.
Nike: Shoes, Apparel, Stories experienced a steady climb in weekly downloads, reaching around 349K in early August before stabilizing between 214K and 284K for the remainder of the quarter. Active user numbers reflected a similar trend, starting at 2.4M in late June and fluctuating around 2.4M to 2.9M by the end of September.
For GOAT – Sneakers & Apparel, weekly downloads saw a gradual increase, peaking at around 152K in early August and stabilizing between 123K and 143K towards the end of the quarter. Active user metrics showed a dynamic trend, starting at 2.2M in late June, peaking at 2.8M in late August, and concluding the quarter at approximately 2.4M.
Nike SNKRS: Sneaker Release displayed varied weekly download numbers, with a significant peak of around 179K in early August and figures ranging between 90K and 117K through September. Active users exhibited similar fluctuations, starting at 1.5M in late June, peaking at 2.2M in early August, and maintaining around 1.6M to 2.1M by the end of the period.
Lastly, Blush Mark: Girls Happy Hour showed steady weekly downloads, peaking at about 107K in late July and remaining consistent around 69K to 96K for the rest of the quarter. Active users steadily grew from 178K in late June to approximately 216K by mid-September, reflecting a positive trend throughout the quarter.
For more in-depth insights and detailed data, visit Sensor Tower.
