AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Tunisia - Q3 2021 Performance
Discover the performance of the top 5 apparel apps in Tunisia during Q3 2021, featuring trends in weekly downloads and active users.
During the third quarter of 2021, the top apparel applications in Tunisia showed varied performance in terms of weekly downloads and active users. Here's a detailed look at how each app fared.
Modanisa: Online Fashion Shop experienced fluctuating weekly downloads, peaking at 9.6K in the week of August 30. Weekly active users saw a rise mid-quarter, hitting a high of 13.2K in the same week. However, both metrics declined towards the end of the quarter, with downloads dropping to 465 and active users to 4K by the last week of September.
SHEIN - Shopping Online maintained a relatively steady performance in weekly downloads, ranging between 1.3K and 2.8K. Weekly active users remained consistently high throughout the quarter, reaching approximately 18.1K in mid-September before slightly decreasing to 17.1K by the end of the quarter.
BERSHKA saw a moderate trend in weekly downloads, with a peak of 2.1K in early August. Weekly active users demonstrated a similar pattern, peaking at 4.7K in the same period. Both metrics experienced a slight decline towards the end of September.
ZARA had consistent weekly downloads, hovering around the 900 to 1.6K range. Weekly active users showed stability, reaching a peak of 11.3K in early August and maintaining around 9.6K to 10.1K towards the end of the quarter.
PULL&BEAR reported a steady weekly download range of 726 to 1.7K, with a notable peak in early August. Weekly active users also showed stability, peaking at 2.8K in early August and remaining around 2K by the end of September.
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