AI Insights · Timothy · October 2021
Top 5 Apparel Apps on Unified Platform in Sweden - Q3 2021
Explore the performance of the top 5 apparel apps in Sweden during Q3 2021, including download trends, active user stats, and more.
In Q3 2021, the top 5 apparel apps in Sweden showcased varied performance trends across weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at how these apps fared:
SHEIN - Shopping Online saw a decline in weekly downloads from approximately 19K at the beginning of July to about 11K by the end of September. Despite this, the app maintained a substantial user base with weekly active users fluctuating between 290K and 335K throughout the quarter.
Zalando – Online fashion experienced a moderate increase in weekly downloads, starting from about 7.4K and peaking at 8.7K in mid-September. The weekly active users for Zalando also saw a positive trend, rising from 172K at the end of June to around 183K by the end of September.
H&M - we love fashion had a steady performance in weekly downloads, starting at approximately 6.3K and finishing the quarter at 6.4K. The app's weekly active users showed a slight decrease initially but recovered to end the quarter at roughly 173K.
NA-KD - Shop Fashion Online displayed significant fluctuations in weekly downloads, with a notable peak at nearly 9.8K in late August. The weekly active users for NA-KD increased steadily, starting at around 7.8K and reaching close to 14.5K by the end of September.
ASOS - Discover Fashion Online showed a consistent rise in weekly downloads, peaking at approximately 6.1K in late August. The app's weekly active users also saw a steady increase, growing from 41K at the end of June to about 53.5K by the end of September.
For more detailed insights and comprehensive data, visit Sensor Tower.
