AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Russia Q3 2021 Performance
In Q3 2021, SHEIN - Shopping Online led the apparel app market in Russia with significant downloads and active users. SOKOLOV: ювелирный магазин and SUNLIGHT гипермаркет украшений also showed notable activity.
In the third quarter of 2021, the top 5 apparel applications in Russia exhibited varying trends in downloads and active users, as revealed by Sensor Tower data. Here’s a closer look at their performance on a unified platform:
SHEIN - Shopping Online saw impressive numbers, maintaining weekly downloads between approximately 225K and 294K. Active users peaked at around 4.3M in early August before gradually declining to 3.8M by the end of September.
SOKOLOV: ювелирный магазин experienced a steady increase in weekly downloads, reaching nearly 105K by mid-September. Active users rose from about 297K at the beginning of the quarter to over 412K by the end.
SUNLIGHT гипермаркет украшений demonstrated significant download activity, with weekly downloads fluctuating between approximately 55K and 106K. Active users remained relatively stable, peaking at around 1.1M in mid-September.
H&M - we love fashion showed a gradual increase in downloads, reaching a high of nearly 86K in late August. Active users peaked at about 1M in late August before declining to around 821K by the end of September.
adidas: Shop Shoes & Clothing experienced a notable spike in downloads in late August, with numbers hitting around 123K. Active users peaked at approximately 462K in late August before decreasing to around 292K by the end of the quarter.
For more detailed insights on app performance, visit Sensor Tower.
