AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Romania Q3 2021: Performance Insights
Discover the performance trends of the top 5 apparel apps in Romania for Q3 2021, including download rates, active users, and more.
In the third quarter of 2021, the top 5 apparel applications in Romania saw varied performance in terms of downloads and active users. Here’s a detailed look at the trends for these leading apps, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a significant rise in weekly downloads, starting from around 9.6K in late June and peaking at approximately 34.6K in early August. However, by the end of September, downloads had dropped to about 18.6K. The app's weekly active users also showed a consistent upward trend, growing from roughly 54.9K in the last week of June to over 146.5K by the end of the quarter.
ABOUT YOU Online Fashion Shop saw a fluctuating but generally stable download pattern. Downloads ranged from around 13.4K to 21.4K, with a notable peak at the end of August. The app's active users showed a steady increase, moving from approximately 148.5K at the start of the quarter to around 168.7K by the end.
efootwear.eu online shoe store had a varied download trend, beginning with about 22K downloads in late June, dropping to roughly 5.8K in early August, and then rising again to around 10.7K by the end of September. Active users mirrored this trend, starting at about 69.8K, dipping to around 48.1K in mid-August, and recovering to approximately 57.5K by the end of the quarter.
CCC shoes & bags - online shop showed a steady increase in downloads, starting from about 8K at the end of June and reaching a peak of approximately 18.6K by the end of August. The app's active users also increased, starting at about 31.7K and growing to around 47.3K by the end of August, before slightly declining to approximately 37.9K by the end of September.
Finally, H&M - we love fashion showed a varied download pattern, with notable peaks around early September at approximately 17.5K downloads. Active users remained relatively stable, starting at about 257.8K and peaking at around 300.4K by the end of August, before settling to approximately 269.4K by the end of the quarter.
These insights provide a snapshot of the competitive landscape in Romania's apparel app market for Q3 2021. For more detailed analysis and further insights, visit Sensor Tower.
