AI Insights · Timothy · October 2021
Top 5 Apparel Apps in the Netherlands Q3 2021: Unified Platform Performance
Discover the performance trends of the top 5 apparel apps in the Netherlands during Q3 2021, including weekly downloads and active users data.
The third quarter of 2021 saw interesting trends in the performance of the top 5 apparel apps in the Netherlands on a unified platform. Here’s a detailed look at the weekly downloads and active user metrics for these apps, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads from approximately 26.7K at the start of July to around 12.4K in early September. However, there was a notable uptick towards the end of the quarter, reaching 16.9K by the end of September. Active users showed a slight downward trend initially, falling from 769.3K to 630.7K by early August, but then saw a recovery, ending the quarter with 683.4K active users.
Zalando – Online fashion had a stable performance in weekly downloads, starting from 16.3K in late June and ending at 13.1K in late September. The highest downloads were recorded in late August, peaking at 17.2K. Active users showed fluctuations but generally remained steady, starting at 331.6K and peaking at 337.6K towards the end of the quarter.
H&M - we love fashion saw a consistent increase in weekly downloads, starting from 8.3K in late June and rising to 10.2K by the end of September. Active users showed a positive trend as well, beginning at 260.5K and ending at 279K, despite some mid-quarter fluctuations.
Nike: Shoes, Apparel, Stories had varied weekly downloads, starting at 5.9K in late June and peaking at 9.1K by the end of September. Active users followed a similar pattern, beginning at 57.7K and ending at 61.7K, with some ups and downs throughout the quarter.
ABOUT YOU Online Fashion Shop saw a steady increase in weekly downloads from 8K in late June to 8.6K by the end of September. Active users also showed an upward trend, starting at 90.9K and peaking at 91.9K in mid-September before ending the quarter at 90.5K.
This data, sourced from Sensor Tower, provides a comprehensive overview of the performance trends of these top apparel apps. For more detailed insights, visit Sensor Tower.
