Top 5 Apparel Apps Performance on Unified Platform in Nigeria Q3 2021

In the third quarter of 2021, the top 5 apparel apps in Nigeria displayed distinct trends in weekly downloads and active users. The data, provided by Sensor Tower, offers insights into the performance of these popular apps.

SHEIN-Shopping Online experienced a fluctuating download pattern, starting at around 2K downloads per week and peaking at 2.9K in the week of July 5. However, the downloads saw a decline towards the end of the quarter, reaching approximately 932 by the week of September 27. The app's weekly active users generally remained stable, with a peak of 17.9K in mid-August before slightly dropping to 15.8K by the end of September.

ASOS saw its highest weekly downloads at 2K in early July, which then progressively declined to 566 by the last week of September. The active users for ASOS showed a downward trend from a peak of 11.6K in early July to 9.2K by the end of the quarter.

Format also experienced a decreasing trend in weekly downloads, starting at 1K in late June and dropping to 248 by the end of September. Unfortunately, no active user data was provided for Format during this period.

PrettyLittleThing had its highest weekly downloads of 1.6K in early August. The downloads then gradually decreased to 263 by the end of the quarter. The app's weekly active users showed an increase in early August with 4.1K, but this number decreased to 2.8K by late September.

Fashion Nova maintained a relatively stable download rate, peaking at 1K in early July and then declining to 272 by the end of September. The active users for Fashion Nova showed a slight decrease over the quarter, starting at 4.3K and ending at 4K.

For more detailed insights and comprehensive data, visit Sensor Tower.