Top 5 Apparel Apps in the UK for Q3 2021

In the third quarter of 2021, the top 5 apparel apps in the United Kingdom exhibited notable trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online experienced a dynamic quarter in weekly downloads. The app saw a peak of approximately 103K in mid-July, followed by a decline to around 61K in late August, and then a resurgence to nearly 84K by the end of September. Weekly active users fluctuated between 1.8M and 2.1M, ending the quarter on an upward trend at approximately 1.9M.

ASOS - Discover Fashion Online showed a steady increase in weekly downloads, starting at around 37K in late June and reaching approximately 77K by the end of September. The app’s weekly active users remained relatively stable, ranging between 360K and 395K throughout the quarter.

Nike: Shoes, Apparel, Stories had consistent weekly downloads, with a notable peak of about 49K in mid-July. The app's downloads dipped to around 31K in early September but rebounded to approximately 41K by the end of the month. Weekly active users showed an overall upward trend, starting at around 314K in late June and closing the quarter at about 334K.

JD Sports maintained a steady pattern in weekly downloads, fluctuating between 28K and 46K. The highest number of downloads was recorded in the last week of September. Weekly active users also showed a positive trend, starting at approximately 247K in late June and ending the quarter at around the same figure.

boohoo - Shopping & Clothing saw a significant rise in weekly downloads, starting at around 23K in late June and reaching a peak of approximately 53K by the end of September. The app’s weekly active users followed a similar upward trajectory, increasing from around 269K to about 352K over the quarter.

For more detailed insights into app performance and trends, visit Sensor Tower.