AI Insights · Timothy · October 2021
Top 5 Apparel Apps in France Q3 2021 Performance
Discover the performance of the top 5 apparel apps in France for Q3 2021, including download trends, active user rates, and revenue insights.
In Q3 2021, the top 5 apparel apps in France demonstrated varied performance in terms of downloads, active users, and revenue. Here’s a detailed look at their trends as derived from Sensor Tower data.
SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, starting at around 100K in late June, dipping to approximately 76K by the end of August, and rebounding to around 96K by the end of September. Weekly active users followed a similar trend, beginning at around 2.9M and gradually decreasing to approximately 2.2M before rising again to about 2.4M.
Zalando – Online fashion experienced a steady increase in weekly downloads, starting at around 42K and peaking at approximately 53K by the end of September. Active users also showed a positive trend, growing from about 820K in late June to around 830K by the end of the quarter.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, hovering around 30K to 35K throughout the quarter, with a slight peak at 39K in late July. Active users demonstrated a stable trend, starting at approximately 430K and ending around 478K.
Blush Mark: Girls Happy Hour showed a varied download pattern, peaking at around 35K in early August and settling at approximately 28K by the end of September. Active users increased from around 33K in late June to about 54K by the end of August, then slightly decreased to around 53K.
ASOS - Discover Fashion Online had a significant rise in weekly downloads, starting at approximately 21K in late June and peaking at around 43K in late August, before stabilizing at around 32K by the end of September. Active users showed a similar upward trend, beginning at about 403K and closing the quarter at approximately 370K.
For more detailed insights and data, visit Sensor Tower.
