AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Finland: Q3 2021 Performance
Discover the performance trends for the top 5 apparel apps in Finland during Q3 2021, including weekly downloads, active users, and revenue metrics.
During the third quarter of 2021, Finland's top apparel apps demonstrated varied performance in terms of downloads and active user engagement. Here’s a detailed look at how these apps fared:
Zalando – Online fashion saw a relatively stable trend in weekly downloads, fluctuating between 3.3K and 3.9K. The app's weekly active users showed a slight dip initially, from 91.5K to 81.2K, but rebounded to 95.2K by the end of September.
SHEIN - Shopping Online experienced a decline in weekly downloads throughout the quarter, starting from 4K in late June and dropping to 1.3K by the end of September. Active users also saw a decrease, peaking at 60.6K in mid-September before falling to 55.3K at the end of the quarter.
H&M - we love fashion had a varied download pattern, with numbers ranging from 2.2K to 3.5K. Active users started at 97.7K and dipped to 81.2K in early August, before rising again to 98.7K by the end of September.
ABOUT YOU Online Fashion Shop showed a significant drop in weekly downloads from 15.9K at the beginning of the quarter to about 1.3K by the end. Active users also decreased, starting at 35.1K and declining to 17.4K.
Finally, JD Sports maintained a steady increase in weekly downloads, peaking at 1.5K in early August and slightly declining to 1.1K by the end of September. Active users grew consistently, from 3.3K to 4.8K throughout the quarter.
These insights were sourced from Sensor Tower, where more comprehensive data and trends can be explored.
