AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Europe Q3 2021 Performance
Explore the performance of the top 5 apparel apps in Europe during Q3 2021, including download trends, active users, and more.
During the third quarter of 2021, the top 5 apparel applications in Europe showcased notable performance metrics on a unified platform. Here’s a detailed look at their weekly downloads, active users, and revenue trends.
SHEIN - Shopping Online experienced a strong presence with weekly downloads starting at approximately 1M and gradually decreasing to around 838K by the end of September. Weekly active users remained relatively stable, starting at about 19.9M and showing minor fluctuations, closing the quarter at around 19.4M.
Zalando – Online fashion saw a consistent increase in weekly downloads, starting at 296K in late June and peaking at 350K in the last week of August. Active users also exhibited a steady rise, beginning at 5.5M and ending the quarter at 5.8M.
H&M - we love fashion displayed a stable download trend, starting at approximately 308K and ending at 298K. Weekly active users showed a slight increase from around 7.1M to 7.2M over the quarter.
Nike: Shoes, Apparel, Stories demonstrated consistent weekly downloads, beginning at 227K and finishing at 275K. Active users started at approximately 2.3M and showed a steady increase, closing the quarter at 2.5M.
ABOUT YOU Online Fashion Shop showed significant growth in weekly downloads, starting at 224K and peaking at 410K in mid-September, before ending at 370K. Active users also increased, beginning at 1.5M and reaching 1.8M by the end of September.
These insights are powered by Sensor Tower. For more detailed analytics and further insights, visit Sensor Tower.
