Top 5 Apparel Apps Performance in Estonia Q3 2021

In the third quarter of 2021, the top 5 apparel apps on a unified platform in Estonia showed varying trends in weekly downloads and revenue. Here’s a closer look at their performance based on data from Sensor Tower.

Zalando – Online fashion saw significant growth in downloads throughout the quarter. The app started with 8 downloads in the week of July 12, climbing to 1.5K by the week of September 13. The downloads peaked at 1.5K in the week of August 2, stabilizing around 1.2K to 1.3K towards the end of September.

ABOUT YOU Online Fashion Shop maintained a consistent upward trend in downloads. Beginning with 616 downloads in the week of July 5, it reached a high of 1.1K in the week of September 20. The app saw stable performance, with weekly downloads fluctuating between 857 and 1.1K throughout the quarter.

BestSecret experienced moderate download activity. Starting with 292 downloads in the week of June 28, the app saw a peak of 562 downloads in the week of August 16. However, it experienced a decline towards the end of the quarter, finishing with 347 downloads in the week of September 27.

SHEIN - Shopping Online had relatively stable download numbers throughout the quarter. The app started with 564 downloads in the week of June 28, with minor fluctuations, reaching 497 downloads in the week of September 6. The downloads dipped slightly towards the end of the quarter, ending with 435 in the week of September 27.

ASOS - Discover Fashion Online showed a steady increase in downloads during Q3. Beginning with 210 downloads in the week of June 28, the app saw its highest downloads at 379 in the week of September 6. The downloads remained relatively stable, ranging from 290 to 330 in the remaining weeks of the quarter.

For more detailed insights and data, you can visit Sensor Tower.