Top 5 Apparel Apps in Denmark Q3 2021 Performance

In the third quarter of 2021, the top 5 apparel apps in Denmark exhibited varied performance trends in terms of downloads and active users. Here is an overview of their performance based on Sensor Tower data.

SHEIN - Shopping Online experienced a downward trend in weekly downloads, starting at 7K in late June and ending at around 4K by the end of September. Despite this, the app saw a stable increase in weekly active users, growing from 65K to approximately 73K over the quarter.

Zalando – Online fashion maintained consistent weekly download numbers, fluctuating between 4.5K and 5.9K. Active user count saw a peak in the last week of September, reaching nearly 170K, up from around 160K at the start of the quarter.

ONLY STORES showed a significant spike in weekly downloads, particularly in mid-September, where they surged to 12K from a steady average of around 4K. Active users also increased notably, peaking at 15K by mid-September before slightly dropping to 14K towards the end of the quarter.

H&M - we love fashion had relatively stable weekly download numbers throughout the quarter, ranging from 3K to 6K. Weekly active users exhibited a gradual increase, starting at 124K and reaching approximately 126K by the end of September.

NA-KD - Shop Fashion Online exhibited fluctuating download numbers, with a notable peak at 7.7K in late August. The app saw a significant rise in active users, starting from 7.7K in late June and peaking at nearly 18K by the end of August.

For more detailed insights and data, visit Sensor Tower.