AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Germany Q3 2021 Performance
In Q3 2021, the top apparel apps in Germany showed varied performance in weekly downloads and active users. Discover the trends and highlights from Sensor Tower's latest data.
In the third quarter of 2021, the top apparel apps in Germany demonstrated diverse performance metrics in terms of weekly downloads and active users. Here’s a closer look at the performance of the top 5 apps: SHEIN - Shopping Online, Zalando – Online fashion, H&M - we love fashion, ABOUT YOU Online Fashion Shop, and Nike: Shoes, Apparel, Stories.
SHEIN - Shopping Online saw a steady decline in weekly downloads from around 74.5K at the beginning of July to 44.7K by the end of August. However, an upward trend was observed in September, with downloads peaking at approximately 53.5K in the final week. The app's active users also mirrored this trend, starting at 1.58M and decreasing to 1.23M by the end of August, before rebounding to 1.34M by the end of September.
Zalando – Online fashion experienced a relatively stable download rate, starting at 57K downloads in late June and maintaining a similar level throughout the quarter, peaking at around 55K in the final week of September. Active users saw a slight increase from 846K at the end of June to 889K by the end of September, indicating a steady growth in user engagement.
H&M - we love fashion had a consistent download performance, fluctuating between 32K and 40K weekly downloads. Active user numbers showed a positive trend, increasing from 839K at the beginning of the quarter to 844K by the end of September.
ABOUT YOU Online Fashion Shop saw a gradual increase in downloads, starting at 32K in late June and rising to 33K by the end of September. Active users for the app also increased, from 305K at the beginning of the quarter to 293K by the end of September, with a notable peak of 302K mid-September.
Lastly, Nike: Shoes, Apparel, Stories showed a positive trend in downloads, beginning at 21K in late June and peaking at 31K in mid-July. Active users increased from 324K at the start of the quarter to 359K by the end of September, indicating a growing user base.
These insights are derived from Sensor Tower's comprehensive data. For more detailed analysis and insights, visit Sensor Tower.
