AI Insights · Timothy · October 2021
Top 5 Apparel Apps Performance in Brazil Q3 2021
Discover how the top 5 apparel apps performed in Brazil during Q3 2021, with insights on weekly downloads and active users.
In the third quarter of 2021, the top 5 apparel apps in Brazil saw varying trends in weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at their performance on a unified platform:
SHEIN - Shopping Online experienced notable fluctuations in weekly downloads, peaking at around 707K in early August before settling to approximately 554K by the end of September. In terms of weekly active users, the app maintained a stable growth, starting at 5.3M and reaching close to 5.8M by the end of the quarter.
Riachuelo – Comprar roupas saw a decline in weekly downloads from about 314K in mid-July to around 163K by the end of September. Weekly active users also followed a downward trend, starting at 1.2M and ending the quarter at approximately 1M.
HOLIN-Fashion Shopping Online had a varied performance with a significant peak in weekly downloads, reaching over 416K in late August before dropping to about 117K by the end of September. The app's weekly active users saw a considerable increase from 166K at the start of the quarter to nearly 630K in late August, eventually stabilizing around 350K by the end of the period.
Lojas Renner - Comprar Roupas maintained a relatively consistent download rate, starting at 182K in late June and ending at around 149K in late September. The app's weekly active users showed some fluctuations, beginning at 1.9M and reaching approximately 1.8M by the end of the quarter.
Marisa: Roupas, Calçados, Moda experienced a decline in weekly downloads from 186K in late June to about 62K by the end of September. The weekly active users also decreased, starting at 820K and dropping to around 592K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
