AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Austria Q3 2021: Performance Insights
Explore the performance metrics of the top 5 apparel apps in Austria during Q3 2021. Key metrics include weekly downloads, active users, and revenue trends.
Throughout the third quarter of 2021, the top 5 apparel applications in Austria displayed varied performance in terms of downloads, active users, and revenue. Below, we delve into the specifics for each app.
SHEIN - Shopping Online saw a decline in weekly downloads, starting at approximately 11.8K in late June and dropping to around 7.5K by the end of September. Weekly active users showed a similar trend, decreasing from about 116K to 102K over the same period.
Zalando – Online fashion maintained a steady increase in weekly downloads, which rose from roughly 5.4K in late June to nearly 7.2K by the end of September. The number of active users also grew, starting at around 115K and peaking at approximately 120K at the end of the quarter.
H&M - we love fashion experienced fluctuations in weekly downloads, with numbers ranging from about 3.5K to a high of 5.7K. Active users showed a general upward trend, increasing from approximately 102K to 105K over the quarter.
ABOUT YOU Online Fashion Shop had a relatively stable download rate, with weekly downloads varying between 2.3K and 3.9K. Active user numbers also rose steadily, starting at around 34.3K and reaching about 35.8K by the end of September.
BestSecret showed an increase in weekly downloads, beginning at approximately 2.3K and ending at around 2.8K. Weekly active users followed a similar trend, growing from about 23.6K to 26.5K over the quarter.
For more detailed insights and data, visit Sensor Tower.
