Top 5 Apparel Apps in Africa Q3 2021 Performance

The third quarter of 2021 saw significant trends in the performance of the top 5 apparel applications in Africa on a unified platform, combining data from both iOS and Android. Here’s a closer look at the weekly downloads, active users, and revenue metrics for SHEIN - Shopping Online, إتش أند إم: تسوق ملابس أونلاين, Modanisa: Online Fashion Shop, أمريكان إيجل +آري الشرق الأوسط, and ZARA.

SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting at around 76K in late June and peaking at 142K in the week of September 20. The app also saw a steady growth in weekly active users, reaching approximately 821K by the end of September, up from 652K at the beginning of the quarter.

إتش أند إم: تسوق ملابس أونلاين followed a fluctuating download trend, with a significant spike to 34K in the last week of September. Weekly active users showed a gradual increase, starting at 79K in late June and rising to about 105K by the end of September.

Modanisa: Online Fashion Shop had a relatively stable download trend, with a peak of 23K in late August. Weekly active users saw moderate fluctuations, peaking at 48K in the week of August 23 and ending the quarter at around 41K.

أمريكان إيجل +آري الشرق الأوسط experienced a sharp decline in weekly downloads after the initial spike to 31K in mid-July, stabilizing around 4K towards the end of the quarter. Weekly active users showed a similar trend, dropping from 39K in mid-July to approximately 13K by the end of September.

ZARA maintained a steady download rate throughout the quarter, averaging around 12K to 14K per week. Weekly active users remained relatively stable, hovering around 115K for most of the quarter.

These insights into the top 5 apparel apps in Africa for Q3 2021 are brought to you by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.