Top 5 Shopping Apps on iOS in Europe: Q3 2021 Performance

In the third quarter of 2021, the top shopping apps on the iOS platform in Europe exhibited varied performance trends in terms of downloads and active user metrics. Here’s a closer look at how each app fared:

SHEIN - Shopping Online maintained a strong presence with weekly downloads ranging from 278K to 402K. The app started the quarter on a high note with 402K downloads but saw a gradual decline, closing the quarter with around 294K downloads. Weekly active users remained relatively stable, fluctuating between 9.3M and 9.7M throughout the quarter.

AliExpress - Shopping App experienced a steady increase in weekly downloads, beginning at approximately 140K and rising to 168K by the end of September. Active users also showed positive growth, starting at 6.6M and peaking at around 7.2M in late August, before stabilizing at around 6.7M.

H&M - we love fashion showed a consistent upward trend in weekly downloads. The app's downloads increased from 145K at the start of the quarter to about 158K by the end. Active users saw a similar trend, starting at 3.2M and growing to approximately 3.3M by the end of September.

Amazon had stable weekly downloads throughout the quarter, ranging from 113K to 143K. The app saw a peak in downloads at 143K in the final week of September. Active users remained relatively steady, fluctuating slightly between 5M and 5.2M.

Zalando – Online fashion experienced a notable rise in weekly downloads, starting from 120K and reaching 138K by the end of the quarter. The app also saw an increase in active users, beginning at 2.3M and peaking at approximately 2.5M in the last week of September.

These insights highlight the varied performance of top shopping apps on iOS in Europe during Q3 2021. For more detailed analysis and data, visit Sensor Tower.