AI Insights · Timothy · October 2021
Top 5 Shopping Apps on iOS in Belgium: Q3 2021 Performance
A detailed look at the performance of the top 5 shopping apps on iOS in Belgium during Q3 2021, with insights on downloads, active users, and revenue trends.
In the third quarter of 2021, the top 5 shopping apps on iOS in Belgium demonstrated varying trends in downloads, active users, and revenue. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent pattern in its weekly downloads, starting at approximately 7.2K in late June and witnessing minor fluctuations throughout the quarter. Downloads peaked at around 8.2K in late August before settling at around 5.6K by the end of September. Active users for SHEIN followed a similar trend, starting at roughly 221K and experiencing a slight decline to around 184K in early August. However, there was a recovery towards the end of the quarter, with active users reaching about 198K.
Zalando – Online fashion experienced a steady increase in weekly downloads, beginning at around 4.2K in late June and peaking at approximately 6.5K in late August. The quarter ended with downloads stabilizing around 5.4K. Active users showed a generally stable trend, with a slight dip in mid-September but recovering to about 134K by the end of the quarter.
IKEA observed a significant spike in downloads in mid-August, reaching 11.7K from a starting point of around 2K in late June. This spike was followed by a decline, with downloads stabilizing around 2.3K by late September. Active users mirrored this pattern, starting at roughly 9.5K, peaking at around 21K in mid-August, and finally settling at about 20.8K by the end of the quarter.
bol maintained a relatively consistent download rate, beginning at approximately 2.8K in late June and peaking at around 4.2K in early August. The quarter ended with downloads at about 4K. In terms of active users, bol witnessed a stable trend, starting at around 99K and ending the quarter with approximately 105K active users.
H&M - we love fashion experienced fluctuations in downloads, starting at around 3.1K in late June and peaking at approximately 4.4K in early September. The quarter concluded with downloads at around 3.6K. Active users showed a similar trend, beginning at roughly 94K and experiencing a slight decline to around 75.9K in early August. However, there was a recovery towards the end of the quarter, with active users reaching about 93.2K.
This data, sourced from Sensor Tower, provides a comprehensive view of the performance of these top shopping apps. For more detailed insights and analytics, visit Sensor Tower.
