Top 5 iOS Shopping Apps in Africa for Q3 2021

Performance of Top 5 Shopping Apps on iOS in Africa for Q3 2021

The third quarter of 2021 saw notable trends in the performance of the top shopping apps on iOS in Africa. Here’s a detailed look at the weekly downloads and active users for the top 5 shopping apps, as reported by Sensor Tower.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, peaking at approximately 30K in mid-August. Active users for SHEIN showed a steady increase from 155K at the start of the quarter to nearly 195K by the end of September.

Amazon Shopping saw a significant spike in downloads, reaching over 65K in the third week of September, after maintaining a relatively stable download rate earlier in the quarter. Weekly active users also increased, starting at around 233K and peaking at over 360K towards the end of the quarter.

Jumia Online Shopping maintained a consistent download rate, oscillating between 14K and 16K throughout the quarter. Active users showed a slight dip in July but recovered to around 215K by the end of September.

Alibaba.com faced a gradual decline in weekly downloads, dropping from about 7K at the beginning of the quarter to approximately 5K by the end of September. Despite this, active users remained relatively stable, fluctuating around the 135K to 140K mark.

Takealot - Mobile Shopping App had a steady download trend, with numbers hovering around 5K to 6K weekly. Active users showed a slight increase, starting at about 85K and ending the quarter at nearly 80K.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.