AI Insights · Timothy · October 2021
Top 5 Lifestyle Apps on iOS in New Zealand for Q3 2021
Explore the performance of the top 5 lifestyle apps on iOS in New Zealand during Q3 2021, with insights on downloads, revenue, and active users.
In the third quarter of 2021, the top 5 lifestyle apps on the iOS platform in New Zealand showcased varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics:
Tinder Dating App: Chat & Date demonstrated a dynamic revenue pattern, peaking at around $54.8K in the week of July 19 and fluctuating thereafter, ending the quarter with approximately $39.7K. Weekly downloads for the app saw a gradual increase, starting at 1.4K in late June and reaching up to 1.8K in mid-August. Active users hovered around the 70K mark, with minor variations throughout the quarter.
Bumble Dating App: Meet & Date experienced a notable dip in revenue towards the end of the quarter, starting at $15.5K in late June and decreasing to about $14.1K by the end of September. Downloads showed a similar trend, with a high of 881 in early August and a drop to 647 by the end of September. Active users, however, remained relatively stable, fluctuating between 22K and 25K.
Badoo: Dating. Chat. Friends saw a consistent decline in revenue over the quarter, starting at approximately $3.3K in late June and decreasing to around $2.4K by the end of September. Downloads remained fairly steady, averaging around 300 per week. Active users showed slight fluctuations, maintaining a range between 10K and 11K.
Hinge Dating App: Match & Meet had a revenue peak in mid-August at about $4K, with a subsequent decline to approximately $2.9K by the end of September. Downloads fluctuated, with a high of 664 in mid-August and a low of 412 in late September. Active users showed an upward trend, increasing from around 11.9K in late June to approximately 13.9K by the end of September.
Funny Voice Effects & Changer exhibited a steady revenue pattern, ranging from $1K in late June to about $906 by the end of September. Downloads were relatively low, peaking at 138 in late June and fluctuating around 76 by the end of the quarter. Active users showed a declining trend, starting at 328 in late June and decreasing to around 162 by the end of September.
These insights are derived from Sensor Tower's data, offering a detailed overview of the performance of these leading lifestyle apps. For more in-depth analysis and additional insights, visit Sensor Tower.
