AI Insights · Timothy · October 2021
Top 5 Lifestyle Apps on iOS in Kenya: Q3 2021 Performance
Discover the performance trends of the top lifestyle apps on iOS in Kenya during Q3 2021, including weekly downloads, revenue, and active users.
During the third quarter of 2021, the top five lifestyle applications on iOS in Kenya showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at each app's performance, based on data from Sensor Tower.
Tinder Dating App: Chat & Date saw its weekly revenue fluctuate, starting at approximately $2.2K at the end of June and dipping to around $1.1K by the end of September. Weekly downloads ranged from 383 to 553, peaking in the week of August 30. Active users started at 10.6K in late June but declined to around 9.5K by the end of September.
Bumble Dating App: Meet & Date experienced a high in weekly revenue of $656 in late July, before seeing a decrease to $280 by the end of September. Weekly downloads were relatively stable, with a notable low of 78 in mid-September and a high of 163 in early July. Active users showed a slight increase from 2.1K to 2.4K over the quarter.
OkCupid Dating: Date Singles had a peak in weekly revenue of $405 at the end of June, but it declined to $127 by the end of September. Weekly downloads saw a peak of 231 in early September. Active users increased from 1.9K at the start of the quarter to 2K by the end.
Badoo: Dating. Chat. Friends showed a consistent pattern in weekly revenue, peaking at $178 in mid-July and dropping to $54 by the end of September. Downloads remained steady, with a peak of 162 in early September. Active users maintained a range around 3.9K to 4K throughout the quarter.
Muzz: Muslim Marriage & Social experienced significant fluctuation in weekly revenue, from $55 at the end of June to $47 by the end of September, with a notable peak of $216 in late August. Downloads saw a peak of 242 in early September. Active users increased from 497 at the beginning of the quarter to a high of 720 in early September, before declining to 442 by the end of the month.
These performance trends provide valuable insights into user engagement and monetization for lifestyle apps in Kenya. For more detailed insights, visit Sensor Tower.
