AI Insights · Timothy · October 2021
Top 5 Insurance Apps on iOS in South Africa Q3 2021
This article highlights the performance of the top 5 insurance apps on iOS in South Africa during Q3 2021, focusing on weekly downloads and active user trends.
During the third quarter of 2021, the top 5 insurance apps on the iOS platform in South Africa exhibited varied performance in terms of weekly downloads and active user trends.
Discovery saw a fluctuating trend in weekly downloads, starting at around 2.3K in late June and experiencing a peak of 2.4K in early July. The downloads gradually decreased, reaching a low of 1.3K by the end of September. Meanwhile, weekly active users remained relatively stable, starting at approximately 18.1K and ending the quarter at around 16.3K.
Pineapple experienced a consistent increase in weekly downloads mid-quarter, beginning with 427 in late June and peaking at 764 in mid-September, before dipping to 459 by the end of the month.
OUTsurance maintained steady download numbers throughout the quarter, with a slight peak of 607 in mid-September. However, it saw a noticeable drop to 307 downloads by the end of September.
Discovery-Insure showed a more stable download trend, starting with 519 downloads in late June and maintaining an average of around 350 downloads per week throughout the quarter.
MiWay Insurance Ltd had a modest but consistent download performance, beginning with 345 downloads in late June and experiencing minor fluctuations, ending the quarter with 304 downloads.
These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower's platform.
