AI Insights · Timothy · October 2021
Top 5 iOS Dating Apps in New Zealand Q3 2021
A look at the performance of the top 5 dating apps on iOS in New Zealand during Q3 2021, including trends in downloads, revenue, and active users.
In the third quarter of 2021, the top five dating apps on iOS in New Zealand showed varied performance in terms of downloads, revenue, and active users. Below is a detailed breakdown of each app's performance based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced fluctuations in weekly revenue, peaking at around $54K in mid-July and then seeing a dip to approximately $35K by late September. Weekly downloads showed a modest upward trend, starting at 1.4K in late June and reaching up to 1.8K in mid-August. The app maintained a relatively stable number of weekly active users, averaging around 72K throughout the quarter.
Bumble Dating App: Meet & Date saw a peak in weekly revenue at around $19.8K in mid-August, followed by a decline to approximately $9.8K in early September. Weekly downloads were relatively stable, averaging around 750 to 880 downloads per week, with a notable dip to 567 in late August. The app's weekly active users hovered around 23K to 24K, showing a slight increase towards the end of the quarter.
Yubo: Make friends, live chat had a significant increase in weekly revenue, peaking at about $5.5K in late August. Weekly downloads varied, with a high of 1K in late August and a low of 448 in late September. The app's weekly active users showed an upward trend, increasing from around 7.9K in late June to approximately 9.1K in late August, before settling at around 8K by the end of September.
Badoo: Dating. Chat. Friends exhibited steady weekly revenue, averaging around $3K, with minor fluctuations. Weekly downloads remained consistent, with numbers ranging from 220 to 351 throughout the quarter. The app's weekly active users were stable, averaging around 11K, with minor variations.
Hinge Dating App: Match & Meet showed a peak in weekly revenue at about $4K in mid-August. Weekly downloads were relatively stable, with a slight decline from 631 in late June to 479 in late September. The app's weekly active users increased steadily, reaching approximately 14.3K in mid-September.
For more detailed insights and data, visit Sensor Tower.
