AI Insights · Timothy · October 2021
Top 5 iOS Dating Apps Performance in Kenya for Q3 2021
Discover the performance trends of the top 5 iOS dating apps in Kenya during Q3 2021. Data indicates varied weekly revenue, downloads, and active users for each app.
In Q3 2021, the top five iOS dating apps in Kenya experienced diverse trends in weekly revenue, downloads, and active user metrics. Below is an overview of their performance, sourced from Sensor Tower.
Tinder Dating App: Chat & Date
Throughout the quarter, weekly revenue for the app fluctuated, peaking at approximately $2.2K in the last week of June and dipping to around $1.1K by the end of September. Weekly downloads showed a slight upward trend mid-quarter, reaching about 553 in the week of August 30. Active users saw a slight decline from around 10.6K to 9.5K over the same period.
Bumble Dating App: Meet & Date
Bumble saw its highest weekly revenue of about $656 during the last week of July, followed by a gradual decline to around $280 by the end of September. Downloads remained relatively stable, with minor fluctuations and a peak of 163 in early July. Active users increased from approximately 2.1K to 2.4K over the quarter.
OkCupid Dating: Date Singles
OkCupid's revenue reached a high of around $405 in the first week of the quarter, followed by fluctuations and ending at approximately $127 by late September. Downloads saw a significant jump to around 231 in early September. Active users increased from about 1.9K to a peak of 2.2K in the first week of September before settling at around 1.9K by the end of the quarter.
Badoo: Dating. Chat. Friends
Badoo's revenue peaked at about $178 in mid-July but generally trended downwards, ending the quarter at approximately $54. Downloads were relatively stable, with minor fluctuations and a peak of 162 in early September. Active users saw a steady increase from around 3.9K to a peak of 4.3K in early September before ending the quarter at approximately 3.9K.
Muzz: Muslim Marriage & Social
Muzz experienced a significant spike in downloads, peaking at around 242 in early September. Revenue also saw a peak of about $216 in the same period. Active users increased from approximately 497 to 720 in early September before declining to around 442 by the end of the quarter.
For more detailed insights, visit Sensor Tower.
