AI Insights · Timothy · October 2021
Top 5 Dating Apps on iOS in the UK: Q3 2021 Performance
In Q3 2021, the top 5 dating apps on iOS in the UK showed varied trends in downloads, revenue, and active users. Discover the key metrics and performance highlights for Tinder, Bumble, Hinge, Badoo, and Plenty of Fish.
In the third quarter of 2021, the top 5 dating apps on the iOS platform in the United Kingdom demonstrated diverse trends across downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.
Tinder Dating App: Chat & Date saw its weekly revenue fluctuate, peaking at approximately $893K in mid-August and then dipping to around $685K by the end of September. Weekly downloads also showed variability, starting at 28K in late June and reaching a high of 32K in mid-September. The app's weekly active users remained relatively stable, with minor fluctuations, ending the quarter at around 856K.
Bumble Dating App: Meet & Date experienced a consistent weekly revenue, hovering around $270K to $305K throughout the quarter. Weekly downloads ranged from 12K to 18K, with a noticeable increase in early September. Active users saw a slight decline from 307K at the start of August to 283K by the end of September.
Hinge Dating App: Match & Meet reported steady weekly revenue, peaking at approximately $187K at the end of August. Downloads showed a rising trend, starting at 11K in late June and reaching about 16K by mid-September. Active users increased from 258K at the end of June to a peak of 290K in late August but slightly declined to around 267K by the end of September.
Badoo: Dating. Chat. Friends maintained a stable weekly revenue, peaking at approximately $160K at the end of August. Weekly downloads increased from 7K in late June to 10K by early September. Active users showed a positive trend, increasing from 238K at the end of June to around 261K by mid-September, before slightly declining to 244K by the end of the quarter.
Plenty of Fish Dating App had a weekly revenue that peaked at around $109K at the end of August. Downloads fluctuated, starting at 10K in late June and peaking at around 12K in early September. Active users saw a slight increase from 93K at the end of June to 107K in early August, before stabilizing around 95K by the end of September.
For more detailed insights and data on these apps, visit Sensor Tower.