AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Ukraine Q3 2021
The third quarter of 2021 saw varied performance trends among the top five iOS apparel apps in Ukraine, with notable shifts in downloads and active users.
The third quarter of 2021 saw varied performance trends among the top five iOS apparel apps in Ukraine, with notable shifts in downloads and active users. Below, we delve into the performance metrics of SHEIN - Shopping Online, INTERTOP, ZARA, FARFETCH - Shop Luxury Fashion, and Staff Clothes.
SHEIN - Shopping Online experienced fluctuating weekly downloads. Starting at 2.8K downloads at the end of June, the app peaked at 5K in early August before declining to 1.8K by the end of September. The weekly active users showed a gradual increase from 18.8K to 23K over the quarter.
INTERTOP displayed a consistent upward trend in weekly downloads, beginning at 1.1K in late June and rising to 2.2K by the end of September. The weekly active users also saw a steady climb from 10.7K to 13.2K during the same period.
ZARA had a more stable performance in terms of weekly downloads, maintaining an average of around 1.5K throughout the quarter. The weekly active users fluctuated slightly, starting at 21.3K in late June and ending at 19.5K by the end of September.
FARFETCH - Shop Luxury Fashion saw significant growth in weekly downloads, starting at 816 and peaking at 2.4K in early September, before settling at 2.2K by the end of the month. The weekly active users increased from 10.2K to 11.1K over the quarter.
Staff Clothes showed a gradual increase in weekly downloads, starting at 1.1K in late June and reaching 1.6K by the end of September. The weekly active users also saw an upward trend, growing from 3.1K to 3.8K during the same period.
These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.