Top 5 Apparel Apps on iOS in Turkey in Q3 2021

The third quarter of 2021 saw notable trends in the performance of the leading apparel applications on the iOS platform in Turkey. Here’s a closer look at the weekly downloads and active user metrics for FLO AYAKKABI, DeFacto - Clothing & Shopping, ZARA, H&M - we love fashion, and adidas: Shop Shoes & Clothing.

FLO AYAKKABI showed a steady increase in weekly downloads towards the end of the quarter, starting from approximately 5.0K in late July and peaking at around 7.5K by the end of September. The app's weekly active users fluctuated slightly, ranging from about 61K to 69K, with a small dip in mid-July followed by a recovery towards the end of the quarter.

DeFacto - Clothing & Shopping experienced a significant surge in weekly downloads, especially in the last week of September, reaching around 12K downloads. Active users for DeFacto also showed an upward trend, starting at approximately 47K in late June and increasing to about 52K by the end of September.

ZARA saw a steady rise in weekly downloads, beginning at around 5.9K in late June and reaching nearly 7.9K by the end of September. The app’s weekly active users showed consistent engagement, with numbers around 88K to 96K throughout the quarter, indicating a stable user base.

H&M - we love fashion displayed a notable increase in weekly downloads, particularly in early September when downloads spiked to approximately 7.9K. The active user count for H&M ranged from about 217K to 272K, showing strong user engagement throughout the quarter.

adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, with numbers rising from around 3.2K in late July to about 5.3K by the end of September. The app's active users showed a steady increase, starting from approximately 27K in late June to around 33K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and additional insights, visit Sensor Tower.