AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in South America: Q3 2021
Discover the performance trends of the top 5 apparel apps on iOS in South America during Q3 2021, including download and active user metrics.
In the third quarter of 2021, the top 5 apparel apps on iOS in South America showcased interesting trends in downloads and active users. Here's a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced relatively high download numbers throughout the quarter. Weekly downloads started at around 129K in late June, fluctuating slightly but generally maintaining above 100K, before ending the quarter at approximately 98K. Active users for SHEIN showed a positive trend, beginning at 1.51M in late June and rising steadily to reach 1.66M by the end of September.
Lojas Renner - Comprar Roupas saw moderate download activity, starting with 28K downloads in late June and peaking at near 29K in early August. The app's downloads dipped to around 19K in late August but recovered slightly to end September at 24K. Active users declined from 278K in late June to a low of 174K by late August but rebounded to finish the quarter at 253K.
Riachuelo – Comprar roupas had a more variable download pattern. Weekly downloads were around 23K in late June, dropped to 16K by mid-September, and then surged to nearly 40K by the end of the month. The active user base was relatively stable initially, around 122K in late June, but saw a significant jump in late September, reaching 146K.
HOLIN-Fashion Shopping Online displayed an interesting trend with a significant spike in weekly downloads. Downloads were relatively low at the start, around 6.4K in late June, but saw a massive increase to 45K in early August. The numbers then fluctuated, ending the quarter at approximately 6K.
ZARA maintained a consistent download rate throughout the quarter. Weekly downloads started at 31K in late June, decreasing to around 12K by late August, and stabilizing at 14K by the end of September. Active user numbers for ZARA began at 136K in late June, saw a slight dip to around 106K in early August, but recovered to 112K by the end of September.
For more detailed insights and analytics, visit Sensor Tower.
