Top 5 Apparel Apps on iOS in Sweden Q3 2021

In Q3 2021, the top 5 apparel apps on iOS in Sweden exhibited diverse performance patterns in terms of weekly downloads and active users. Here’s a detailed look at their trends:

SHEIN - Shopping Online saw a decline in weekly downloads, starting with approximately 10.5K in late June and finishing the quarter at around 5.5K. The app's weekly active users also exhibited a downward trend initially, dropping from about 220K to 190K in early August, but rebounded to end the quarter at 201K.

Zalando – Online fashion had a more stable performance. Weekly downloads fluctuated between 4.1K and 5.4K, with a notable peak of around 5.4K in mid-September. The app’s weekly active users remained relatively steady, increasing slightly from 94.6K in late June to nearly 100K by the end of September.

NA-KD - Shop Fashion Online experienced a fluctuating trend in downloads, peaking at 9.8K in late August. Weekly active users saw significant growth, rising from 7.8K in late June to 19K in late August, before settling at around 14.5K by the end of September.

H&M - we love fashion showed consistent download numbers, with weekly figures ranging between 3.1K and 5.6K. The app’s weekly active users saw a slight decline from 101K in late June to approximately 85.5K in late July, before recovering to end the quarter at around 101K.

ASOS - Discover Fashion Online experienced a gradual increase in weekly downloads, growing from 1.7K in late June to 3.5K by the end of September. The app's weekly active users also showed an upward trend, starting at 30K and reaching 37.3K by the quarter’s end.

These insights are based on data provided by Sensor Tower. For more detailed analytics, visit Sensor Tower’s platform.