AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Portugal: Q3 2021 Performance
Discover the performance of the top 5 apparel apps on iOS in Portugal during Q3 2021, with data on weekly downloads and active users.
The third quarter of 2021 saw interesting trends among the top apparel apps on iOS in Portugal. According to data from Sensor Tower, the performance of SHEIN - Shopping Online, ABOUT YOU Online Fashion Shop, Nike: Shoes, Apparel, Stories, ZARA, and H&M - we love fashion exhibited varying patterns in downloads and active users.
SHEIN - Shopping Online experienced a decline in weekly downloads, starting at approximately 6.2K at the end of June and descending to around 4K by the end of September. Despite this, its weekly active users remained relatively stable, fluctuating between 142K and 164K throughout the quarter.
ABOUT YOU Online Fashion Shop saw a similar trend in downloads, with numbers decreasing from 2.6K at the beginning of the quarter to about 1.9K by the end. However, the app's weekly active users showed a positive trend, rising from 3.3K in late June to 6.5K by the end of September.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, fluctuating between 1.5K and 2.2K weekly downloads. The app's active user base also remained steady, with weekly active users ranging from 35K to 39K over the quarter.
ZARA demonstrated modest download numbers, starting at 2.1K and ending at 1.9K by the end of September. The active user count showed an upward trend, increasing from 30.5K to 27.4K during the same period.
H&M - we love fashion exhibited a slight fluctuation in downloads, with weekly numbers ranging from 1.2K to 1.7K. The app's weekly active users grew steadily, rising from 27.9K at the end of June to an impressive 47.3K by the end of September.
For more detailed insights and trends, visit Sensor Tower.
