Top 5 Apparel Apps on iOS in Mexico: Q3 2021 Performance

During the third quarter of 2021, the top 5 apparel apps on the iOS platform in Mexico displayed significant activity in terms of downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a consistent pattern in weekly downloads, starting at around 52K in late June and peaking at approximately 57K mid-July. However, downloads gradually declined to about 44K by the end of September. Active users for SHEIN showed an overall upward trend, beginning at roughly 1.07M and reaching over 1.21M by the quarter's end.

Nike: Shoes, Apparel, Stories had a notable decrease in weekly downloads from approximately 31K in late June to about 15K by the end of September. Active users for Nike fluctuated, starting at around 125K, peaking at 144K in early August, and then stabilizing at about 123K towards the end of the quarter.

ROMWE - Ultimate Cyber Mall saw a decline in weekly downloads, starting at approximately 13K in late June and decreasing to around 8K by the end of September. Active users for ROMWE followed a similar trend, declining from around 42K to 30K during the same period.

H&M - we love fashion showed a relatively stable download rate, starting at approximately 9.6K in late June and ending at around 9.1K by the end of September. Active users for H&M increased steadily from about 133K to 149K over the quarter.

ZARA experienced a decrease in weekly downloads, from about 9.6K in late June to approximately 8K by the end of September. The number of active users for ZARA saw a slight rise, starting at around 63K and reaching approximately 60K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.