AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Latin America - Q3 2021
Discover the performance trends of the top 5 apparel apps on iOS in Latin America during Q3 2021, highlighting their weekly downloads and active user metrics.
During the third quarter of 2021, the top 5 apparel applications on iOS in Latin America showed varied trends in weekly downloads and active users. Data from Sensor Tower provides insightful metrics on their performance.
SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, starting strong with over 191K downloads in late June and gradually decreasing to around 152K by the end of September. The app’s weekly active users displayed a steady upward trend, peaking at approximately 3M by the end of the quarter.
Lojas Renner - Comprar Roupas experienced relatively stable weekly downloads, ranging from about 19K to 29K. Active users showed some volatility, with a low of 174K in late August and recovering to around 253K by the end of September.
ZARA had a gradual decline in weekly downloads from 43K at the beginning of the quarter to about 25K at the end. Despite this, the app maintained a consistent number of active users, fluctuating slightly but generally staying around 170K to 180K.
Riachuelo – Comprar roupas showed a significant increase in weekly downloads toward the end of the quarter, jumping from around 16K in early September to nearly 40K by the end of the month. Active users followed a similar upward trend, increasing from approximately 105K to 145K in the same period.
Nike: Shoes, Apparel, Stories experienced a decline in weekly downloads, starting at about 31K in late June and dropping to around 15K by the end of September. Active users, however, remained relatively stable, hovering around 120K to 140K throughout the quarter.
These trends highlight the dynamic nature of user engagement and app popularity in the apparel category on iOS in Latin America. For more detailed insights and data, visit Sensor Tower.
