AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Kenya Q3 2021
The top 5 apparel apps on iOS in Kenya for Q3 2021 showed varied performance in weekly downloads and active users, with no recorded revenue data.
Throughout Q3 2021, the top 5 apparel apps on iOS in Kenya showed diverse trends in downloads and active users, according to data from Sensor Tower. Here’s a closer look at the performance of each app:
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at 182 in mid-July and dipping to 81 in late September. Active users displayed a steady increase, reaching up to 1K by the end of the quarter.
ZARA experienced a significant rise in weekly downloads, starting at 12 in late June and climbing to 56 by the end of September. Active users also increased gradually, peaking at 241 in mid-September before slightly declining to 220 by the end of the quarter.
Fashion Nova - Online Shopping showed a notable increase in weekly downloads, starting at 16 in late June and reaching 72 by the end of September. Active users mirrored this trend, peaking at 201 in the final week of September.
ASOS - Discover Fashion Online had a steady rise in weekly downloads, starting from 8 in late June and increasing to 57 by the end of September. Active users followed a similar upward trend, closing the quarter at 184.
PrettyLittleThing experienced variable weekly downloads, peaking at 40 in mid-September before decreasing to 29 by the end of the quarter. Active users fluctuated throughout the quarter, ending at 115.
For more detailed insights and data, visit Sensor Tower.
