AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Ghana Q3 2021
See how the top 5 apparel apps performed on iOS in Ghana during Q3 2021, including download and active user trends.
During the third quarter of 2021, several apparel apps showed notable performance on the iOS platform in Ghana. Here’s a closer look at the weekly downloads and active user trends for the top 5 apps, based on Sensor Tower data.
Lyst: Shop Fashion Brands experienced a steady increase in weekly downloads, starting from 200 in late June and peaking at 467 in mid-September. Active users also showed a positive trend, growing from 774 at the beginning of the quarter to 1.3K by the end of September.
SHEIN - Shopping Online saw moderate weekly downloads, with a notable peak of 347 in early August. Active users for SHEIN increased from 862 at the start of the quarter to 1.3K by the end of September, indicating growing user engagement.
African Fashion & Model Women had a peak in weekly downloads of 166 in mid-September, up from 89 at the beginning of the quarter. Although there was no active user data, the download trends suggest rising interest towards the end of the quarter.
PrettyLittleThing showed a significant increase in downloads, starting at 54 in late June and reaching 163 in early September. Active users followed a similar upward trend, from 291 at the beginning of the quarter to 435 in early September.
ASOS - Discover Fashion Online had a peak in downloads of 163 in mid-September, up from 64 in late June. Active users for ASOS also increased from 594 to 823 over the quarter, showcasing steady growth in user engagement.
For more detailed insights and data, visit Sensor Tower.
