Top 5 Apparel Apps on iOS in Finland in Q3 2021

During the third quarter of 2021, the top 5 apparel applications on iOS in Finland showcased varying trends in downloads and active user metrics. Here’s a closer look at their performance:

Zalando – Online fashion saw a consistent increase in weekly downloads, reaching a high of approximately 2K in mid-September. The app's weekly active users hovered around 38K to 40K throughout the quarter, peaking at 40.6K in the last week of September.

SHEIN - Shopping Online experienced a decline in weekly downloads, starting from 1.9K at the end of June and dropping to around 661 by the end of September. The weekly active users also saw a downward trend, starting at 29.5K and ending the quarter at approximately 27.9K.

H&M - we love fashion had a notable surge in weekly downloads, especially in the first week of September, reaching nearly 2K. The weekly active users for the app remained relatively stable, ranging from 29.6K to 35.2K over the quarter.

ABOUT YOU Online Fashion Shop showed a significant drop in weekly downloads after a strong start of 9K at the end of June, stabilizing around the 500 mark towards the end of the quarter. The weekly active users followed a similar pattern, starting at 15.9K and gradually declining to 6K by the end of September.

JD Sports had relatively steady weekly downloads, fluctuating between 279 and 616 throughout the quarter. The weekly active users maintained a consistent range of around 1.6K to 2K over the same period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit the Sensor Tower platform.