AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Europe: Q3 2021 Performance
Discover how the top 5 apparel apps performed on iOS in Europe during Q3 2021, with insights from Sensor Tower.
Throughout Q3 2021, the top five apparel applications on iOS in Europe showed varied performance in terms of downloads and active users. Here’s a detailed look at their trends.
SHEIN - Shopping Online saw a decline in weekly downloads, starting at about 402K at the end of June and dipping to around 278K by early September. Despite this, weekly active users remained relatively stable, fluctuating around the 9.4M mark.
H&M - we love fashion experienced an increase in weekly downloads, beginning with approximately 145K at the end of June and rising to around 157K by the end of September. The active user base also grew from around 3.2M to over 3.3M during the same period.
Zalando – Online fashion had a steady performance in weekly downloads, starting at approximately 120K and climbing to about 138K by the end of the quarter. Weekly active users showed a positive trend, increasing from roughly 2.3M to over 2.4M.
ASOS - Discover Fashion Online saw a significant rise in weekly downloads, jumping from about 94K in late June to around 171K by the end of September. The app’s weekly active users also grew from roughly 1.5M to slightly over 1.5M during the quarter.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, starting at approximately 107K and reaching around 132K by late September. The app's active user base remained strong, growing from about 1.6M to over 1.7M throughout Q3.
For more in-depth insights into app performance, visit Sensor Tower.
