AI Insights · Timothy · October 2021
Top 5 iOS Apparel Apps in Estonia Q3 2021
Explore the performance of the top 5 apparel apps on iOS in Estonia during Q3 2021 based on downloads and active user trends.
During the third quarter of 2021, the top 5 apparel apps on the iOS platform in Estonia showed varied performance in terms of weekly downloads and active user trends. Data from Sensor Tower provides insights into these trends.
Zalando – Online fashion experienced a notable increase in weekly downloads, starting at 138 in mid-July and peaking at 604 in early August. Following this peak, downloads fluctuated but remained above 250, ending the quarter at 429.
ABOUT YOU Online Fashion Shop maintained a relatively stable download rate throughout the quarter. Weekly downloads ranged from 248 to 364, with a slight peak in early August. The app concluded September with 253 downloads.
SHEIN - Shopping Online saw a decrease in weekly downloads over the quarter. Starting at 384 downloads at the end of June, the app's downloads declined to 202 by the end of September, with a few minor fluctuations along the way.
BestSecret had a relatively consistent performance in weekly downloads. The app started with 169 downloads in late June, reaching a high of 375 in early July. Downloads then stabilized, ending the quarter at 165.
ASOS - Discover Fashion Online showed steady growth in weekly downloads. The app started with 142 downloads in late June and saw a gradual increase, peaking at 230 in early September. The quarter ended with 197 downloads.
These trends highlight the dynamic nature of the apparel app market in Estonia. For more detailed insights and data, visit Sensor Tower.