Top 5 Apparel Apps on iOS in Denmark Q3 2021

Throughout Q3 2021, the top five apparel apps on the iOS platform in Denmark showcased intriguing trends in downloads and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

NA-KD - Shop Fashion Online NA-KD saw a varied pattern in weekly downloads, starting with around 4K at the end of June and peaking at approximately 7.7K in late August. Active users also increased significantly, rising from about 7.7K in late June to nearly 18K by the end of August, before settling at around 13.8K by the end of September.

ONLY STORES ONLY STORES experienced fluctuating download numbers throughout the quarter, with a notable peak of about 10.8K in the week of September 20. Active users exhibited a steady upward trend, starting at around 6.8K and reaching approximately 15.3K by the same week.

Zalando – Online fashion Zalando maintained a consistent download rate, generally hovering around 3K to 4K per week, with a slight peak of about 4K in mid-September. Active users showed a strong presence, ranging from around 90K to over 105K by the end of the quarter.

SHEIN - Shopping Online SHEIN's download figures demonstrated a gradual decline over the quarter, starting at approximately 4.3K and decreasing to around 2.4K by the end of September. However, active users remained relatively stable, fluctuating between 45K and 51K throughout the period.

H&M - we love fashion H&M saw a varied download pattern, with a significant spike to about 4.7K in the week of September 20. Active user numbers were robust, starting at around 84.5K and peaking at approximately 85.8K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.