AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Colombia Q3 2021
An overview of the performance of the top 5 apparel apps on iOS in Colombia during Q3 2021, including trends in downloads and active users.
In Q3 2021, the top 5 apparel apps on iOS in Colombia showed varied performance in terms of downloads and active users. Here’s a detailed look at each app’s metrics:
SHEIN - Shopping Online started the quarter with around 7.5K downloads per week, peaking at 9K in mid-July. However, there was a noticeable decline towards the end of the quarter, with weekly downloads dropping to approximately 4.3K by late September. Active users for SHEIN remained relatively stable, starting at 70.3K and ending the quarter at 78.2K, indicating a consistent user base.
adidas: Shop Shoes & Clothing experienced modest download numbers, beginning the quarter at 1.3K and peaking at 1.8K in late August. By the end of September, downloads had decreased to 877. The app’s active user count showed a slight upward trend, starting at 22.4K and closing the quarter at 23K.
FARFETCH - Shop Luxury Fashion had a notable peak in downloads, reaching 2.4K in mid-July, but this figure declined to around 782 by the end of September. Active users also saw fluctuations, starting at 2.7K and peaking at 3.6K in mid-July, before settling at 2.1K towards the end of the quarter.
Lyst: Shop Fashion Brands showed a steady download trend, beginning at 1.2K and peaking at 1.5K in late September. The app’s active users also demonstrated stability, starting at 3.8K and ending the quarter at 4.1K.
ZARA maintained a consistent download rate, starting at 1.1K and ending at 871. The active user numbers for ZARA were also stable, beginning at 7.8K and concluding the quarter at 6.9K.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.