AI Insights · Timothy · October 2021
Top 5 iOS Apparel Apps in Central America for Q3 2021
Discover the performance of the top 5 apparel apps on iOS in Central America during Q3 2021, including download and active user trends.
In the third quarter of 2021, the top 5 iOS apparel apps in Central America exhibited various trends in downloads and active users. Here’s a closer look at their performance according to data from Sensor Tower.
SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at approximately 61.6K in mid-July before declining to around 48.4K by the end of September. Despite this, weekly active users saw a steady increase from 1.13M at the beginning of the quarter to about 1.29M by the end.
Nike: Shoes, Apparel, Stories saw a downward trend in weekly downloads, starting at 31.2K at the end of June and dropping to around 14.9K by the end of September. Weekly active users also saw some fluctuations, with a high of 144.4K in early August and ending the quarter at approximately 123K.
ROMWE - Ultimate Cyber Mall had a relatively stable download rate, with a slight decline from 13.1K at the end of June to about 8.6K by the end of September. Weekly active users showed a more pronounced decline from 45.6K in early July to 31.1K by the end of the quarter.
H&M - we love fashion maintained a consistent download rate, with weekly downloads starting at 9.6K at the end of June and ending at about 9.2K in late September. Meanwhile, weekly active users increased steadily from 132.6K to approximately 149.3K over the same period.
ZARA also saw a decrease in weekly downloads, starting at 10.5K and dropping to around 8.6K by the end of September. However, weekly active users remained relatively stable, fluctuating around 66.8K at the beginning of the quarter and ending at 63.3K.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.
