AI Insights · Timothy · October 2021
Top 5 Apparel Apps on iOS in Belarus Q3 2021
Discover the performance of leading apparel apps on iOS in Belarus during Q3 2021, including download and active user trends.
The third quarter of 2021 saw notable trends among the top apparel apps on iOS in Belarus. Below, we delve into the performance of the top five apps: SHEIN - Shopping Online, ZARA, ASOS - Discover Fashion Online, FARFETCH - Shop Luxury Fashion, and FH.BY Интернет-магазин.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at 623 and peaking at 1.1K in early August before dropping to 381 by the end of September. Active users experienced a similar pattern, rising from 5.6K to a high of 7.2K in mid-September, before slightly declining to 6.9K in the final week of the quarter.
ZARA demonstrated a steady increase in weekly downloads, starting at 185 and reaching 326 in late August, then stabilizing around 286 by the end of September. Active users also showed a steady incline, growing from 2.5K to 2.6K over the quarter.
ASOS - Discover Fashion Online displayed consistent growth in weekly downloads, beginning at 183 and peaking at 299 in mid-August, maintaining around 247 towards the end of the quarter. Active user numbers also remained stable, starting at 2.8K and ending the quarter at approximately 2.9K.
FARFETCH - Shop Luxury Fashion experienced a noticeable upward trend in weekly downloads, starting at 107 and reaching a peak of 362 in mid-September, then slightly decreasing to 291 by the end of the quarter. Active users increased from 1.3K to 1.6K during the same period.
Lastly, FH.BY Интернет-магазин showed a gradual increase in weekly downloads, beginning at 103 and peaking at 224 in late August, before settling at 144 in the final week of September.
These insights highlight the dynamic nature of the apparel app market in Belarus. For more detailed analytics and insights, visit Sensor Tower.
