Top 5 Apparel Apps on iOS in Brazil Q3 2021

Throughout the third quarter of 2021, the top 5 apparel applications on the iOS platform in Brazil showcased varying performance trends in terms of weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online saw a generally high number of weekly downloads, peaking at approximately 103K in the first week of July. Although there was a slight decline towards the end of the quarter, downloads remained robust, averaging around 89K per week. The app's weekly active users also demonstrated resilience, starting at 1.09M at the beginning of the quarter and ending at 1.19M.

Lojas Renner - Comprar Roupas maintained a consistent download rate, with figures ranging from 19K to 29K per week. A notable dip occurred in mid-August, but numbers picked up again towards the end of September. Weekly active users for the app started at 278K and experienced fluctuations, eventually stabilizing around 253K.

Riachuelo – Comprar roupas had a steady stream of weekly downloads, with a significant spike to 33K in the third week of September and another peak at 40K in the final week of the month. Active users for Riachuelo began at 122K and saw a notable increase towards the end of the quarter, reaching 146K.

HOLIN-Fashion Shopping Online experienced a dramatic rise in weekly downloads in early August, peaking at 45K. This surge was followed by a gradual decline, ending the quarter with around 6K downloads in the last week of September.

C&A: Moda Masculina e Feminina showed a steady decline in weekly downloads, starting at 16K at the beginning of July and dropping to 10K by the end of September. Active user numbers also reflected this trend, beginning at 98K and decreasing to 73K throughout the quarter.

These insights are based on data from Sensor Tower, and more detailed information can be found on their platform.