Top 5 Apparel Apps on iOS in Australia Q3 2021

Throughout Q3 2021, the top 5 apparel apps on iOS in Australia exhibited varying performance trends in weekly downloads and active users. Here is a closer look at their metrics:

SHEIN - Shopping Online experienced consistent growth in weekly downloads, starting at about 19.4K at the end of June and peaking at approximately 26K by the end of September. The app's weekly active users remained relatively stable, fluctuating around the 275K mark throughout the quarter.

Nike: Shoes, Apparel, Stories showed a mixed trend in weekly downloads, beginning with about 8.2K in late June and seeing a dip to around 5.4K in early September before rebounding to 8.6K by the end of the quarter. The app’s weekly active users increased notably from 44.3K in late June to nearly 60K by the end of September.

ASOS - Discover Fashion Online saw significant jumps in weekly downloads, particularly mid-quarter, starting at 4.7K in late June and rising to 9.4K in mid-August. Active users for ASOS remained steady, averaging around 50K throughout the quarter, with a slight increase towards the end.

Culture Kings Australia had fluctuating weekly download numbers, with a high of 9.3K in late June and a low of around 3K in mid-September, ending the quarter with 4.7K downloads. Weekly active users for Culture Kings hovered around the 30K mark, peaking in mid-August at approximately 31.8K.

JD Sports maintained a stable download rate, starting with about 4.4K in late June and reaching up to 6.1K in late August, closing the quarter at 5.5K. Active user numbers for JD Sports showed a general upward trend, rising from 17.6K in late June to 19.4K by the end of September.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.