Top 5 Apparel Apps on iOS in Austria - Q3 2021

In the third quarter of 2021, the leading apparel apps on iOS in Austria displayed diverse performance trends in terms of downloads and active users. Here’s a closer look at the data from Sensor Tower:

SHEIN - Shopping Online saw a general decline in weekly downloads, starting at around 6.2K in late June and dropping to approximately 3K by the end of September. Active users also showed a downward trend initially, decreasing from 81.4K at the beginning of the quarter to a low of 66.3K in mid-August, before recovering to 71.6K by the end of the quarter.

Zalando – Online fashion experienced a steady increase in weekly downloads, peaking at about 3.7K in mid-September. Active users fluctuated slightly but ended the quarter higher, increasing from 50.6K in late June to 52.9K by the end of September.

H&M - we love fashion had relatively stable weekly downloads, hovering around 2.2K to 2.9K. Active users showed a positive trend, starting at 41.5K in late June and reaching 43.8K by the end of the quarter.

Nike: Shoes, Apparel, Stories maintained a consistent performance in weekly downloads, with numbers ranging from 1K to 1.6K. Active users increased steadily throughout the quarter, from 30.9K at the beginning to 32.4K at the end of September.

BestSecret showed a notable increase in weekly downloads, rising from 946 in late June to a peak of 1.9K in late August, before settling at 1.3K by the end of September. Active users also grew steadily, starting at 11.4K and reaching 13.1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.