Top 5 Apparel Apps on iOS in Africa Q3 2021

In the third quarter of 2021, the top apparel applications on iOS in Africa showed interesting trends in downloads and active users. Below, we provide a detailed look at the performance of these apps, based on data from Sensor Tower.

SHEIN - Shopping Online saw a notable rise in weekly downloads, starting from around 20K at the beginning of July and peaking at 30.1K in mid-August. The number of weekly active users also increased from approximately 154.7K to 194.6K by the end of September.

ZARA experienced a relatively stable trend in weekly downloads, fluctuating between 4.3K and 4.9K throughout the quarter. Weekly active users started at 41K and remained steady, ending the quarter at around 39.4K.

Lyst: Shop Fashion Brands maintained a consistent download rate, with numbers ranging from 3.3K to 4.4K. The app's weekly active users grew from 17.9K to 20.1K over the quarter, showing a steady increase in engagement.

BERSHKA had modest weekly downloads, starting at 2.7K and dropping to 1.5K by the end of September. The weekly active users saw a decline, starting at 6.8K in late June and ending at 4.6K at the end of the quarter.

The app إتش أند إم: تسوق ملابس أونلاين had a varied download pattern, with numbers fluctuating between 1.3K and 2.5K. Active users showed a slight increase from 12.2K to 12.6K by the end of September.

For more detailed insights on app performance, visit Sensor Tower.