AI Insights · Timothy · October 2021
Top 5 Shopping Apps on Android in Ghana: Q3 2021 Performance
Explore the performance of the top 5 shopping apps on Android in Ghana during Q3 2021, featuring trends in downloads, active users, and more.
During the third quarter of 2021, the top 5 shopping apps on the Android platform in Ghana showed varied trends in downloads and active users. Here is an overview of their performance, based on data from Sensor Tower.
JUMIA Online Shopping saw a fluctuating trend in weekly downloads. Starting at around 123K in late June, downloads peaked at approximately 149K in mid-July before dipping to around 60K in early August. The app ended the quarter with about 108K downloads in the last week of September. Active users showed a similar pattern, starting at 553K and peaking at 751K in mid-July, then stabilizing around 673K by the end of the quarter.
Alibaba.com - B2B marketplace demonstrated a steady increase in weekly downloads, especially in late August, where downloads surged to around 68K. Active users also increased significantly, starting at 291K in late June and reaching a peak of approximately 423K in late August, before stabilizing around 375K by the end of September.
KiKUU: Online Shopping Mall maintained a relatively stable download rate throughout the quarter, starting at 17.6K in late June and ending at about 12.6K in the last week of September. Active users showed slight fluctuations, beginning at 169K and ending the quarter with about 161K.
Franko Trading experienced a gradual increase in weekly downloads, starting at around 2K in late June and reaching approximately 4K by the end of September. Active users also showed a slight upward trend, beginning at 24K and ending the quarter at around 26K.
Made-in-China B2B Trade Online had a variable download trend, starting at around 2K in late June, peaking at approximately 4.4K in early July, and ending the quarter with about 1.5K downloads. Active users followed a similar trend, starting at 4.2K and peaking at 6.3K in early August, before stabilizing around 3.6K by the end of the quarter.
These insights provide a snapshot of the performance of leading shopping apps in Ghana. For more detailed analytics and insights, visit Sensor Tower.
