AI Insights · Timothy · October 2021
Top 5 Shopping Apps Performance in Belarus on Android in Q3 2021
The third quarter of 2021 saw varied trends in downloads and active users among the top five shopping apps on Android in Belarus. Here’s a closer look at their performance.
During Q3 2021, the top five shopping apps on Android in Belarus experienced notable shifts in downloads and active users. Data from Sensor Tower provides detailed insights into these trends.
Kуфар: товары, квартиры, авто saw a consistent increase in downloads, peaking at approximately 26.2K in the week of August 23. However, downloads declined towards the end of the quarter, dropping to around 10.9K by September 27. Weekly active users fluctuated, starting at 316.4K at the beginning of the quarter and reaching a high of 331.1K in the week of September 20 before settling at 320.5K by the end of September.
Wildberries demonstrated a steady rise in downloads, starting at 6.6K in late June and reaching a peak of 16.8K in early August. Active users also showed an upward trend, beginning at 180.6K and climbing to 220.5K by August 23, before a slight decline to 205.5K in the final week of September.
OZON: товары, одежда, билеты experienced fluctuating download numbers throughout the quarter. Downloads peaked at 16.5K in early August but fell to 8.2K by the end of September. Active users showed a more consistent trend, increasing from 81.2K at the start of the quarter to a peak of 94K in mid-September, ending the quarter at 93.3K.
Joom. Shopping for every day had a notable increase in downloads mid-quarter, reaching 10.5K in early August. Despite some fluctuations, downloads ended at 10K in the last week of September. Active users had a slight decrease from 188.5K at the beginning to 181.4K by the end of the quarter, with a peak of 199.6K in early August.
AliExpress - Shopping App showed a steady increase in downloads, peaking at 10K in late August before stabilizing around 7.4K by the end of September. Active users saw a consistent rise, starting at 397.5K and peaking at 514.1K in late August, ending the quarter at 458.4K.
These trends highlight the dynamic nature of the shopping app market in Belarus. For more detailed insights, visit Sensor Tower.
