Top 5 Shopping Apps on Android in Bulgaria: Q3 2021

The third quarter of 2021 saw a variety of trends among the top shopping apps on Android in Bulgaria. Here’s a detailed look at the performance of the top 5 apps: eMAG.bg, OLX - Купувай и продавай, efootwear - online fashion, Alibaba.com - B2B marketplace, and ABOUT YOU Online Fashion Shop.

eMAG.bg experienced varying weekly downloads, starting strong with around 12K downloads at the beginning of July but then fluctuating throughout the quarter, ending with about 8.2K downloads in the last week of September. Active users followed a similar pattern, peaking at nearly 85K in late August before settling at around 80K by the end of September.

OLX - Купувай и продавай saw a peak in weekly downloads in mid-August with over 10K downloads but experienced a decline towards the end of the quarter, reaching approximately 2.3K downloads by the last week of September. Despite this, active users showed resilience, peaking at around 61K in early August and maintaining a stable level of approximately 46K towards the end of the quarter.

efootwear - online fashion had a challenging quarter with downloads starting at around 8.6K in late June but dropping significantly to just over 1.6K in early August. However, there was a recovery towards the end of the quarter, with downloads rising to about 3.8K by the end of September. Active users demonstrated a similar trend, peaking at around 23K in late July before dipping and stabilizing at about 18K by the end of the quarter.

Alibaba.com - B2B marketplace showed consistent growth in weekly downloads, starting at around 1.9K in late June and peaking at about 6.2K in the last week of September. Active users also saw a steady increase, beginning at approximately 29K in late June and reaching nearly 45K by the end of the quarter.

ABOUT YOU Online Fashion Shop started the quarter with around 4K downloads and experienced a steady increase, reaching approximately 5.4K downloads by early September. Active users also showed an upward trend, starting at around 72K in late June and peaking at nearly 84K by the end of September.

This data from Sensor Tower highlights the dynamic nature of the shopping app market in Bulgaria during Q3 2021. For more detailed insights and analysis, visit Sensor Tower.